Andretti Autosport to Rebrand as Andretti Global
This article was not written by Speed Trap Magazine Staff
From Andretti Autosport now Andretti Global…
INDIANAPOLIS (Sept. 5, 2023) – Andretti Autosport, a Championship-winning motorsports organization, today announced a major rebranding initiative that will see the international organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.
As a brand that is built on a foundation of racing excellence, the new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s already-established legacy. Andretti Global currently operates in eight motorsports platforms racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.
Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo. As each of the 2024 racing seasons get underway, fans can look forward to a new digital experience from the most trusted name in motorsports with the rebrand additionally bringing a new structure to the team’s social media presence.
Andretti Formula E will be the first of the Andretti Global teams to take on the new branding as the reigning Drivers’ World Championship team kicks off Season 10 with testing in October.
MICHAEL ANDRETTI, CHAIRMAN AND CEO, ANDRETTI GLOBAL
“I’m proud of what Andretti Autosport has accomplished over the years, and all the memories that have come with so many special moments. Just as proud as I am of our past, I’m equally excited about our future. As we continue to expand and build a global racing institution, our goal is to be engrained in the culture of our fans, teams and partners. This rebrand is a major milestone in our team’s journey, but we are only getting started. We are determined to achieve success and confident that there are big things in store for Andretti Global.”
DAN TOWRISS, PARTNER, ANDRETTI GLOBAL
“The words Andretti and motorsports are synonymous, and I’m impressed and excited by the worldwide fanbase and reach of the Andretti name. I’m proud to be working with Michael and his team to build that name and legacy into an even stronger brand that reflects our ambitions and values. We are committed to excellence, and I believe our work will benefit our fans and partners around the globe.”