Alfa Romeo Rebrand is Finally Official

December 16, 2023Ramon Jones
Formula 1

With the departure of Alfa Romeo as a title sponsor. Sauber has announced a new title sponsor that will join the team from the 2024 season. For the next two years the team will rebrand under the name KICK Sauber C44. is a streaming platform that has secured chassis naming rights for 2024 and 2025.

“Sauber has always been about innovation, breaking the mold and defying convention,” said Sauber Motorsport Team Representative Alessandro Alunni Bravi. The partnership with is the latest and boldest display of the philosophy that drives us. is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula 1. With, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”


Founded in October 2022, is a community-driven live streaming platform that is based on a creatorfirst model.

KICK’s beta launch saw an astounding 200,000 sign ups in a little over 24 hours since the platform went live. In just four months, the platform has managed to attract top entertainers and streamers like Canadian superstar Drake, Trainwreckstv and many more.

KICK recently announced that it has plans to expand monetization with a 95-5 split where the creator will keep 95% of the revenue from subscriptions. This will be the most rewarding monetization split content creators are offered, to date. The platform’s developers are aggressively working towards improvements, additions of special features as well as launch of Android and iOS apps to enhance IRL streaming experiences.