Alpinestars to Become the Official Technical partner of Formula DRIFT

April 11, 2024Pam Ghee
Formula Drift

The following article was not written by Speed Trap Magazine Staff

Press Release: Alpinestars to become Official Technical Partner of Formula DRIFT, providing uniforms to staff and merchandise for fans

Formula DRIFT will partner with Alpinestars as part of a multi-year relationship that will materialize through a number of initiatives. As a world-leading manufacturer of professional motorsport racing products and more, Alpinestars will provide technical gear to the series staff, helping them to cope with extreme temperatures during long days working to bring the world’s top drift competition to fans around the country. 

Formula DRIFT will also offer fans a limited edition FD x Alpinestars apparel collection. The items will be available from the Formula DRIFT big rig in the paddock area at the opening round on the Streets of Long Beach on April 12-13.

Additionally, Alpinestars will attend a number of Formula DRIFT rounds including Long Beach, Road Atlanta and the Irwindale Finals. It will show and sell its regular range of motorsports merchandise as well as its technical gear designed and developed for motorsports.

“We’re excited to welcome a company with the pedigree of Alpinestars to the Formula DRIFT family,” said Ryan Sage, President of Formula DRIFT. “Competing at the highest level in everything from Formula 1 down, we’re grateful Alpinestars has recognized the stature of our series among the most extreme motorsports on the planet. We’re delighted the company is supporting our own staff and also showing its latest technology to our fans. A number of teams and drivers already wear Alpinestars equipment, and we’re certain that will increase once more see the advantages for themselves.

Established in 1963, Alpinestars has become the leading manufacturer of professional motorsports and motorcycle clothing, protection, high-performance apparel, and technical footwear. Alpinestars has been able to design and research under extreme conditions thanks to involvement in Formula 1, MotoGP, AMA Supercross and Motocross, NASCAR, and countless other top racing organizations. The company employs around 700 staff worldwide, including the United States.

Opening Round

The 2024 Formula DRIFT PRO Championship kicks off on the Streets of Long Beach on April 12-13. The PROSPEC Championships will join the PRO teams at Round 2 at Road Atlanta on May 9-11. Please visit for the competition schedule, tickets, livestream, Championship standings, driver bios and more.

About Alpinestars

Alpinestars has redefined protection for motorcyclists ever since the company was established in 1963. Commitment to innovation has led Alpinestars to become the world-leading manufacturer of professional motorsport racing products, motorcycling airbag protection, high-performance apparel, technical footwear, and helmets. Alpinestars understands that the best design and research is achieved under extreme conditions. Its involvement in Formula 1, NASCAR, MotoGP, World SBK, AMA Supercross and Motocross, MXGP, Dakar, and more has led to the creation of the most advanced technical equipment for the racing world’s top athletes. For more information, please visit


Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges the driver’s skill while demanding a great deal from their vehicle in terms of power and strength. Formula DRIFT provides a series for the best professional drifters from around the globe to compete for the coveted title of Formula DRIFT Champion. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport. For a competition schedule, ticket information, special content and livestream, please visit