Prima Pramac Announces New Partnership with Alpine

January 27, 2025Speed Trap Magazine
MotoGP

Prima Pramac Yamaha MotoGP welcomed a new partnership today with the first Winter test right around the corner in 10 days time. The move will see Alpine, the seasoned automotive brand join as a main partner in the organization. Prima Pramac Racing won its first rider’s championship with Jorge Martin in 2024.

Words from the Team

Paolo Campinoti, Team Principal, Prima Pramac Yamaha MotoGP
“I am very proud of the start of this long-term collaboration with Alpine, a historic brand that is now also a major player in F1. This is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years. Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges: the one that, after winning the Team (2023) and Rider (2024) World Championships in the last two seasons, has now led Prima Pramac Racing to join Yamaha Motor Co., Ltd. in a very ambitious multi-year project; and the one of Alpine, which has inaugurated its 100% electric ‘Dream Garage’ in 2024”.


Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine
“In addition to F1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team. This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit. We are constantly striving for better performance”.

The unveiling of Prima Pramac Yamaha MotoGP will take place in just a few days, on January
31st at 19:45 local time (11.45 CET) at the prestigious W Hotel in Kuala Lumpur, Malaysia
with a live streaming on www.pramacracing.com and the team’s official Instagram account
(@pramacracing). This event will mark the beginning of a new era for the team as they take their
place at the forefront of MotoGP, equipped with new ambition, a strengthened partnership with
Yamaha, and the exciting backing of Alpine.