IMSA has announced a multiyear partnership with Hagerty which seeks to forge new bonds between motorsports fans and car enthusiasts. Hagerty will focus on enhancing the fan experience at each race as IMSA looks to tap into new fan bases to continue record growth for interest in the series. IMSA President John Doohan said, “Hagerty is a standard-bearer for specialty vehicle insurance and celebrates the automotive industry and car culture like few other brands. Hagerty feels like a natural part of the IMSA paddock, and its presence will only amplify the car culture that IMSA provides. We can’t wait to take the next step with Hagerty in this multi-year agreement.”
Claire Williams, Vice President of Marketing Strategy at Hagerty:
“Motorsports and car culture go hand in hand, and our partnership with IMSA is about celebrating both in ways that engage fans and enthusiasts alike. Whether you’re a lifelong race fan or just discovering sports car racing, we’re excited to enhance the at-track experience and create more opportunities for people to connect with the cars, the competition and the community.”
The partnership kicked off at Sebring and Hagerty will be in the paddock for the Acura Grand Prix of Long Beach one of the fan favorites. The Acura Grand Prix of Long Beach weekend will also feature IndyCar and Formula Drift.